We’ve all grown up knowing brands that we relate to. And as we evolve, the brands seem to evolve too, but some become irrelevant. In order to remain relevant, brands have to re-invent themselves frequently, through product development, new visual aesthetic and new advertising campaigns. In each case, whether it’s the labeling of their product, the graphics on the advertisement billboards, videos, bumper stickers, or posters, companies need to choose a font that resonates with loyal customers and conveys their identity. This process can be quite challenging. We are going to take a look at a few things you need to know about brand fonts.
- Put function before form.
All typefaces have a voice that brings more engagement to your brand if it’s used consistently. A brand font is only as good as it is used, how it looks is just a bonus. The right brand font gives your brand the versatility it needs to deliver brand messages across your various touchpoints (printed material and digital material).
- A good brand font keeps balances your brand’s strong identity and its functionality, legibility, and life-span.
Pick a font that has a large, well-crafted family that provides a wide range of options for your brand. This ensures that your brand can be legible across different languages and environments. Consider picking a font that has a wide range of weights and styles that support your customers’ different languages, while equipping your design team great features needed to create captivating, unique visual assets.
- Looks matter
Creating a unique and captivating design for your brand font is important, but it is also challenging. Changing your brand’s font does not mean that you have to change your logo or wordmark. You can find a typeface that compliments them. When something is good to look at, it draws more attention.
- Consider trendiness
Brands should have their eyes set on something clean and recognizable that won’t overwhelm the branding. Although popular trends are enticing, maintaining your brand’s identity is quite important. Know who you are and don’t pretend to be anything else.
Creating a high quality label requires seasoned professionals. A well-managed organization that strives for perfection in all forms of production from design, printing and customer service is the best way to go. Labeling a product goes a long way in ensuring that your product remains relevant. Libra labels is an organization that provides a wide range of appealing and high quality self-adhesive labels and products that add more appeal to your brand. They believe in manufacturing flawless and elegant products that resonate with the client’s profile and needs. Whether you are looking for high quality PVC labels, paper or ribbons, Libra labels has all your branding needs covered. Visit their website at at https://libra.co.za/.