What is the purpose of product labeling?
Product labeling is a component of a product’s packaging. The written material on the labels is referred to as labeling. These written labels on the box provide critical information that must be conveyed to customers. Packaging is not the same as product labeling. A product’s packaging can include the brand’s colors, logo, and content, as well as the package’s shape and size. The informational / written portion is the commodity.
For example, the ingredients of a food product, as well as instructions on how to prepare the product, may be written and illustrated on the box or packaging. These guidelines are nothing more than the brand’s product labeling.
Product labeling can be as easy as one or two lines on the product’s back. It may also be as extensive as the entire back end of the product being filled with written material. If you pick up any shampoo, the back will be chock-full of details about the manufacturer, customer care, products, application methods, safety precautions, and so on.
The regulatory body is the source of many of these labeling standards. For all goods, there are various regulatory bodies. The Department of Agriculture, Forestry and Fisheries (DAFF) is the administrative and controlling body for food products.
As a result, every new product on the market must follow their country’s regulatory bodies’ packaging and labeling guidelines.